The Indian BNPL Space 🚀

93% of Indians do not have access to credit. They are currently buying goods and services with the capital in their bank accounts.

This is where BNPL — Buy Now and Pay Later startups like ZestMoney, slice, postpe, Simpl and others comes to the rescue.

These platforms offer credit o Indians, which they can use to busy products from all the major e-commerce sites, and they can repay the capital in 1–4 terms at 0% interest.

BNPL seems like a simple offering, but it acts as jet fuel that accelerates the Indian E-com purchase of an average Indian consumer.

In the last two years, BNPL transactions grew 45x with high retention and increased ticket size.

Research data shows that India’s BNPL market will rocket to $45–50 billion by 2026 from $3–3.5 billion now.

The Indian credit market space will see an explosion both in terms of userbase and firms entering this space; This will be an exciting story to watch.